24 Search Engine Ranking Factors That Matter
While trying to increase my page ranking I was stumped as to why I still had no page rank and over 1500 backlinks. After some browsing on SEOMoz.org I found my factors and have since used these 24 search engine ranking factors in everything I design on the web. Let’s start in percentage of importance.
1. Keyword Use Anywhere in the Title Tag
66% very high importance | 8% moderate consensus
2. Keyword Use as the First Word(s) of the Title Tag
63% high importance | 11.3% light consensus
3. Keyword Use in the Root Domain Name (e.g. keyword.com)
60% high importance | 11.2% light consensus
4. Keyword Use Anywhere in the H1 Headline Tag
49% moderate importance | 10.2% light consensus
5. Keyword Use in Internal Link Anchor Text on the Page
47% moderate importance | 13% moderate contention
6. Keyword Use in External Link Anchor Text on the Page
46% moderate importance | 13.6% moderate contention
7. Keyword Use as the First Word(s) in the H1 Tag
45% moderate importance | 11.7% light consensus
8. Keyword Use in the First 50-100 Words in HTML on the Page
45% moderate importance | 9.9% light consensus
9. Keyword Use in the Subdomain Name (e.g. keyword.seomoz.org)
42% low importance | 9% light consensus
10. Keyword Use in the Page Name URL (e.g. seomoz.org/folder/keyword.html)
38% low importance | 9.1% light consensus
11. Keyword Use in the Page Folder URL (e.g. seomoz.org/keyword/page.html)
37% low importance | 8.6% light consensus
12. Keyword Use in other Headline Tags (<h2> – <h6>)
35% low importance | 8% light consensus
13. Keyword Use in Image Alt Text
33% minimal importance | 8.7% light consensus
14. Keyword Use / Number of Repetitions in the HTML Text on the Page
33% minimal importance | 10.3% light consensus
15. Keyword Use in Image Names Included on the Page (e.g. keyword.jpg)
33% minimal importance | 8.6% light consensus
16. Keyword Use in <b> or <strong> Tags</strong>
26% minimal importance | 7.6% moderate consensus
17. Keyword Density Formula (# of Keyword Uses ÷ Total # of Terms on the Page)
25% minimal importance | 9.8% light consensus
18. Keyword Use in List Items <li> on the Page
23% very minimal importance | 9.5% light consensus
19. Keyword Use in the Page’s Query Parameters (e.g. seomoz.org/page.html?keyword)
22% very minimal importance | 7.6% moderate consensus
20. Keyword Use in <i> or <em> Tags
21% very minimal importance | 8.4% light consensus
21. Keyword Use in the Meta Description Tag
19% very minimal importance | 9.9% light consensus
22. Keyword Use in the Page’s File Extension (e.g. seomoz.org/page.keyword)
12% very minimal importance | 8.3% light consensus
23. Keyword Use in Comment Tags in the HTML
6% very minimal importance | 5.7% moderate consensus
24. Keyword Use in the Meta Keywords Tag
5% very minimal importance | 5.5% moderate consensus
Now keeping these in mind when you design your website will help give your website a better Page Rank in my next blog post we will go over some of the negative factors and what doesn’t work to get you ranking. I hope these help you as much as they did me.
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