Tags: link building, seo, seo strategies
Originally posted at DivitoDesign.com
Link building is a very important strategy in your search engine optimizing campaign. In the first part of my search engine optimizing tutorial, I gave you 8 SEO tips that you can implant on your website or blog. Today, we will talk about how to get quality links pointing to your website.
General Knowledge
One thing that is most important to link building is this: a few high-quality links favors numerous links of a low caliber. That means you have to search for the best links that fit the topic of your website or blog.
1. Reciprocal Links
Explaining reciprocal links is simple: you exchange links with other websites. You link to them, they link to you.
Those websites or blogs have already build a reputation in the search engine’s eyes. The SE’s trust them. When you start a new site, your site is not yet trusted. However, if you have that website linking to you, the engine know that you offer something good too. Generally, because you have good content or if you are their friends. They will easier trust you too and list you faster and better in their results. You build on the reputation of the popular website.
However, don’t think you can scream at a few of these sites and ask them for a link. You have to build a site with a good layout and content first, before they might feel about linking to you.
Here are a few pointers that you have to remember when asking for a reciprocal link exchange:
So, where to find these sites?
Be creative, that’s the keyword. Here are a few spots to get you going:
2. Social Media
This is the time of Social Media and I am sure many of you have an account on Digg, Delicious, Facebook or Twitter. Great. It’s time to make use of this social media to attract loads of visitors, but it also can be used to attract a number of great one-way links.
So, how does it work?
Hundreds, if not thousands of people in your niche are interested in your articles and content. The larger the number of people that read your article, the larger the number of influential bloggers and webmasters are amongst them. Those people might enjoy your article that much, that they start linking to them. Simply because your article is interesting to their visitors. That is social media.
How can I get that number of visitors from Social Media?
Just remember, to get on the front page of the large social media sites is very hard. With submitting your article to the social media sites in your niche, you will reach the people that are interested in your article. The people that are looking for your content. If your article is good, they will vote for it and a few of them will link to you.
3. Directory Submission
In the past, directory submission was a great and important way to get a number of links pointing to your site. However, in this media age, the search engines are much more sophisticated. They won’t fall for that.
Adding your website to a number of high-quality directories however, can help you get better rankings. Make sure you search for the correct category that your website should fit in. Here are a number of directories that I feel are from a high-quality.
Adding your website to any of these directories makes your website more important in the eyes of the SE’s. Those directories are known for only publishing the best websites. If you get listed, you build your website on the reputation of that directories.
4. Guest Post on Popular Blogs
A popular blog in your niche has a large number of followers and visitors. You would like to reach this people because they are interested in your articles.
One way to reach those people is to write an article on that popular blog. When your request is honored, you let the people out there know you exists and that you have value to provide. In return, a link and a description of your website or blog is posted above or under the article. When that articles gets a PageRank (and with popular blogs, that usually happens pretty fast), you will get a quality one-way link to your website.
Also, don’t forget the number of visitors that will click your link when your article was interesting enough. It’ll get your name out.
5. Forum Signatures
If you are very passionate about your niche or subject, you already know that there are a number of great forums out there that discuss everything in your niche.
In many of these forums, you can use signature links. Sometimes these link are no-follow (which means the SE’s don’t value them for the search results), but sometimes they are normal do-follow links. If you are active in that forum and post in many conversations, more and more links from different conversations are pointing to your website. This is a good thing.
Where to find those Do-Follow forums?
Here is a small number of forums related to web design and media that allow do-follow links in forum signatures:
You can get more do-follow forums in this niche by visiting reading the “forums with link juice“-article.
If you are in a different niche and you wish to find do-follow forums, make sure you become active in a few forums and try it!
Any Suggestions?
As I am not the best Search Engine Optimizer there is, I am sure many of you have a lot more tips that work. I would be happy to hear them, because it will improve my own SEO-campaign, but it’ll also help the other readers.
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