facebookCategory: Online Marketing

Social Media Brand Marketing Outline

social-media-strategy

Social media marketing is a method of promoting your brand, be it yourself, a product, a service, or a company, by strategically making your presence known across various social media networks such as Digg, StumbleUpon, Facebook, Reddit, etc. This may seem overly simple but “getting yourself known” is the kicker because each category of social media has a different detailed method for effective promotion.

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blog rpcCategory: Online Marketing

2011 list of XML-RPC servers to ping your blog

xml-rpc

We are always using RPC services to notify search engines and blogs that new content has been created. But these services seem to be unreliable and go in and out of service. Below we compiled the list of active RPC servers that we use daily:

http://rpc.pingomatic.com

http://rpc.twingly.com

http://api.feedster.com/ping

http://api.moreover.com/RPC2

http://api.moreover.com/ping…

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twitter marketingCategory: Online Marketing

5 Ways To Drive Traffic Through Social Media

social_marketing_resource

It’s been a while since I released a blog post and have been tinkering with ways to drive more traffic to our client websites through social media sites like Facebook and Twitter. Social websites are major tools in today’s online realm so knowing how you can utilize and track them becomes very important. This blog post will go over 5 ways you can drive traffic through social media.

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htaccess canonicalizationCategory: Online Marketing

Clarify Your Website Content In Search Engines with URL Normalization

canonicalization

In this post, we will learn more about the aspect of a search engine optimization technique, called URL Canonicalization or URL Normalization. We will see why it is important and why being knowledgeable about it will reduce duplicate content issues.

Do you have the right content on the …

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reducing bounce rateCategory: Online Marketing

Ways to reduce Bounce Rate on your Website

bouncing-ball

When you start to follow your website analytics you start to notice a percent of people identified as Bounce Rate. Bounce rate (sometimes confused with exit rate) is a term used in web site traffic analysis. It essentially represents the percentage of initial visitors to a site who “bounce” away …

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