Tags: consumer trends, consumers
I was recently reading some articles on cultural patterns and patterns in society and thought about consumer trends and patterns. I found an article on Yahoo called “Hot in recession: Cheaper wine, chocolate, Spam“. The article goes over the current wants of the consumer industry during this recession or “down turn” of the economy.
If you read the article, you’ll learn that the following products are “hot” which, although ambiguous, suggests they might be a good idea to target with your current related websites or a new website altogether.
- Chocolate
- Running shoes
- Cheap wine
- Gold coins
- Gardening seeds
- Tanning products
- Spam
- Dinty Moore stew and chili
- Condoms
- Dating
- Laxatives
- Pepto-Bismol and other stomach medicines
- Bike helmets
- Guns (because of Obama administration)
So with this list it’s almost impossible NOT to create a gun and laxatives website. I would recommend you read the entire article to get a feel for the psychological aspect behind these product increases. Learning these behavioral trends will help you predict future behaviors.
A head start can often be the difference between success and failure. Here are a couple sections in the Yahoo article that point this out:
“Consumers have trimmed household budgets and postponed buying cars, major appliances and other big-ticket items. Yet they still are willing to shell out for small indulgences and goods that make life more comfortable at home, where they are spending more time.”
“People are much more focused on their homes and their immediate happiness and they’re buying things that they can use themselves — seeds, fishing equipment. Lipstick and chocolate are small rewards that make you feel better.”
Keep in mind that these are recent trends and could not be next month. For example “gardening seeds” would make a great stand-alone website but by the time you’ve got your site built just to your specifications, planting season could be over. Remember the trends and notice consumer spending.
Get creative. Come up with an angle. Personally I think that chocolate and cheap wine have the biggest upsides when all things are considered. But then again, I’m sure a lot of people might decide something else which means larger opportunities could be elsewhere.
As I end this I hope the information was helpful/interesting and don’t forget… always be on the lookout for great opportunities disguised as regular, every day information!
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