Google Analytics Just Became More Powerful!
Yes its true, when you thought the good can’t get any better. Google rolled out some useful enhancements to its already useful and powerful Google Analytics tool. The new features gives the tool more flexibility and intelligence. Here are some highlights on some of the new features.
- 1. Addition of two new goal types for measuring user engagement and branding success that allows webmasters to set thresholds for Time on Site and Pages per visit. Up to 20 goals can now be defined.
- 2. Improved tracking of mobile websites and mobile apps on mobile devices even if the device is running Javascript or not. This was made possible through the addition of a server side code snippet on mobile websites using Google Analytics
- 3. Addition of Advanced Table Filtering feature for advance data analysis and for filtering rows in a table based on different metric conditions
- 4. Creation of Custom Report with the option to select Unique Visitors as a measurement against any Google Analytics dimension
- 5. Multiple custom variables, sharing segments and custom report templates for enterprise adaptation of Google Analytics. These tools provide customization options for enterprise Google Analytics usage
These are all great new features but one of the best is the Analytics Intelligence. This new feature provides automatic alerts when there are significant changes in the data patterns of your website metrics and dimensions on a daily, weekly or monthly basis. Prompting you on significant marks you should pay attention to. This will give you more time on doing corrective actions to highlights by Google Analytics. Very Sweet!
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