Tags: reputation management facebook, social media reputation management, social networking
The boom of social media is here and more and more businesses are jumping on board. But can we manage our reputations? With Facebook gaining over 300 million users and Twitter with about 50 million we know that consumers are looking more towards the net for information and purchases. Social media has added a new bump to the growing numbers with being able to comment and post what they want, when they want, and how they want it. This in turn makes it easy for them to say a product or service sucks and not to use it as well as how great it really is. Reviews aren’t new to the net and with more people buying online they depend on these reviews to buy their products.
So how do we manage our reputations in these times? does your company need to hire a staff member to manage social media and brand reputation? perhaps. But knowing a few tips can help without hiring additional staff.
1. Identify a strategy. Running blind you’ll run into trees. Make sure you know your plan of action. This is more of a general social media tip but is still valid in managing your business reputation.
2. Make sure you know your platforms security and privacy settings. For example Facebook has settings and options in your profile that allow you to limit people posting on your fan page or profile. Here’s 10 privacy settings for Facebook users
3. Limit your personal and business interaction together. Social media is about conversations but if you have a personal profile create a fan page for your business or on other networks create profiles for your business only. This will help eliminate those emotional moments in your personal life on your business name.
4. Always read the terms of service when joining a social network. Some social sites hold your information for whatever use or can resell your information to marketing companies.
5. Don’t just friend anyone and everyone. More numbers means better odds but identified numbers sell. Make sure you know their not going to just post a bunch of spam or become ineffective in your social media strategy.
6. Don’t fight fire with fire. Use water. Properly and humbly take care of outtakes or bad remarks with a way to improve their experience. This will ultimately add positive reputation and build great feedback around your brand.
7. Interact with your fans or friends respectfully. Leaving your ego at the door is recommended. You are basically creating a character online for your company to interact with your potential sales or customers. In other words don’t create a dick.
I hope these 7 tips help you as much as they do me. I keep finding news ways everyday to interact with my clients through social media. Now I just need to keep a solid strategy and stay respectful.
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