You are 4 Degrees away from anyone online
There has been some hype lately with Facebook news saying you are only 4 connects away from anyone. The 90s movie and play “Six Degrees of Separation” indicated that we are only separated by six people (of course this was based on a 1929 study by a Hungarian author). But on Facebook, according to a new report, we are only separated from anyone else in the world by 4.74 connections which I guess rounded up can be considered 5 but 4 makes me feel more important.
This comes as great news for Business owners who are looking to get the edge on their online marketing efforts. Even consumers can enjoy knowing they are 4 degrees from Kevin Bacon heck I know I am for sure.
So how do you get new customers using Facebook? stay social for one. but here are some other great tips:
- If you have a business profile, where your “friends” are your customers, friend their friends, then friend the friend of friends, etc. You won’t get a yes from everyone but you may make some new friends who will eventually turn into customers.
- Once you have a good amount of friends, don’t spam their inbox constantly with sales messages. They friended you so more than likely they are interested in your product or service and if they are not, they will eventually unfriend you just as easy.
- Post quality content and information on your wall and it will show up in your friends newsfeed. You may want to send a private message occasionally on upcoming specials or incentives. Post information at timely intervals so it doesn’t appear as if you are spamming their wall.
- If you have “fan pages” offer an incentive to fans that bring you new fans. Often a simple suggestion to your fans to “tell your friends” will bring work or by offering discounts to friends of friends. Even offering a free gift to those who get so many people to fan your page.
Social Media Marketing techniques slightly differ from the traditional but by using the KISS principle and staying social will help increase your sales.
